NYS Music 2024

Category: Hip Hop/Rap

  • Conway The Machine & Joey Bada$$ Join Forces on New Single ‘Vertino’

    Conway the Machine remains prolific with his output, as New York City meets upstate New York in this latest release by the 2024 XXL lyricist of the year nominee. For his latest effort, Conway teams-up with Joey Bada$$ to bring “Vertino,” a classically inspired production with rugged lyrics and a gutter feel that sees both artists in their element. Produced by Camouflage Monk, this marks a return to the submerged production style where Joey Bada$$ made his bones. Notably, the duo go back-and-forth in a lyrical exchange as the nearly 6-minute record is a drawback to song structures of yesteryear. Set in the crux of Hell’s Kitchen, they take turns cheffing up rhymes and stamping their spots in the game. With Joey Bada$$ delivering a standout moment as he juxtaposes hip hop and drug game.

    Could sell you news stories but this crack still sells
    Rule number one, never ghost the clientele
    Fiends linin’ at my door, they need that sh*t now
    Ten Crack Commandments, yo, I knows it too well
    This the same dope I’m dishin’ out, just on a different scale
    Let me break it down if you don’t see the vicious steel
    You see I got them hooked on the real
    I bossed up in and went to Columbia for the deal
    Like fuck the “pop a pill” shit, this that pure raw they wanna feel
    Scarcity in the market, now I’m spendin’ the margin
    And it’s only a problem if the product ain’t what it’s promised
    ‘Cause any competition get demolished
    These n*ggas know my sh*t hit the hardest, to be honest
    Graduated from the school of Hard Rock with my honors
    Started on the block and made it to the top from the bottom
    Used to cook it at my grandmama spot, we was starvin’
    Right or wrong, the truth be timeless
    Block away from Marcy Projects, we was prospects

    – Joey Bada$$, “Vertino”
    cover art for Conway the Machine & Joey Bada$$'s "Vertino."
    Conway the Machine and Joey Bada$$ join forces on “vertino”

    Released under Conway’s DrumWork Music Group, the Buffalo native has been on a tear since the release of 2022’s God Don’t Make Mistakes. In fact, 2023, was Conway’s most commercial and critically successful year to date. Notably releasing Wont He Do It (his second consecutive solo-album to top the DSP charts) in May of 2023, simultaneously launching a worldwide tour. He then put his label head hat on, returning with Conway The Machine Presents: Drumwork The Label. In like manner he then released the 38 Spesh collaboration Speshal Machinery, Palmero (with Wun Two), Conductor Machine alongside Conductor Williams and most recently, Hall & Nash 2, with Westside Gunn & The Alchemist — which also topped the DSP Charts.

    Ultimately, Conway continues to release music at a prolific rate, having announced the release of Won’t He Do It: Side B “Vertino” serving as the lead single.

  • Saigon & Fredro Tab Legendary Pete Rock to ‘Get Loose’ with Album on The Way

    Hip hop’s golden age comes together as Saigon recruits the legendary Pete Rock for his new single “Get Loose.” Coupled with Swedish, multi-platinum producer Fredro, “Get Loose” is the second single release from Saigon and Fredro’s forthcoming album, The Jordan Era. “I’ve always thought Pete was a dope rapper since “The Creator,” reveals Saigon. “I took the opportunity to get him to step away from behind the boards; where he is most comfortable, and ‘Get Loose’ with me,” he resonates. “With all of the negativity in Hip-Hop, and the world, I just wanted to create something fun with Pete.” 

    Saigon & Fredro team-up with Pete Rock
    Saigon & Fredro team-up with Pete Rock

    After announcing their new album and releasing the first single and video, “Lyrical Genius,” featuring Grandmaster Caz, Saigon continues to pay homage to hip hop’s golden era with this latest release with The Jordan Era‘s production entirely by Fredro. After all, on “Get Loose” the Brooklyn native channels the frenzied, experimental sound of hip hop from the early 90’s, while Pete Rock is at his introspective best. Moreover, the project features guest appearances from the aforementioned Grandmaster Caz and Pete Rock. Along with Big Daddy Kane, Kool G Rap, Grand Puba, Sadat X, Rockness Monsta, Craig G, Ill Skratch and possibly more.  

    Saigon and Fredro’s The Jordan Era album is set for release on May 3 via the iconic Payday Records. 

  • The Frank White Experience to Perform in Utica This Spring

    The dynamic tribute band, The Frank White Experience will hit the Parish on Broadway in downtown Utica on April 13 to perform a tribute show to honor the legendary rapper Notorious B.I.G.

    the frank white experience utica

    The Frank White Experience is a tribute band that pays homage to the late great rapper Notorious B.I.G. With their authentic sound and electrifying performances, the band brings  the spirit and essence of Biggie Smalls back to life on stage. The Frank White Experience has become renowned for their commitment to capturing the heat of Notorious B.I.G.’s music and persona. With their flawless flow and meticulous attention to lyrical details, the trio delivers  a musical experience that transports the audience back to the golden era of hip-hop. 

    When fans witness The Frank White Experience in action, they can expect to be transported back to the 1990s, reliving the magic of Biggie’s music and the vibrant hip-hop and R&B culture of that era. The Bands’  shows are a celebration of Hip Hop history, and their dedication to preserving the legacy of Notorious B.I.G. is evident in every rhyme and rhythm they deliver. 

    The trio will perform the nostalgic journey throughout hip-hop history at the Parish on Broadway in downtown Utica on April 13 with tickets exclusively available through Eventbrite.

  • Gangstagrass Release Music Video for Latest Single, “The Only Way Out Is Through”

    Bluegrass Hip-Hop group Gangstagrass has released a music video for their latest single, “The Only Way Is Through.” The release of the new video featuring musical icon Jerry Douglas, as well as their recently dropped single is propelling the group forward and further narrowing the gap between bluegrass and hip-hop.

    The composition showcases the meshing of expert banjo artistry, dynamic production, and the unique facets of Gangstagrass music. The vocals are whisked through an inspiring chorus, complete with the Lowdown Brass Band on horns.

    Gangstagrass was birthed as a studio experiment in 2006 by Brooklyn-based producer Rench. The combination of country/bluegrass vocals, guitar, and hip-hop beats allowed for Gangstagrass to evolve. The group grew into a vibrant and improvisational band, forging unity and creative diversity from the most unexpected of origins.

    The group harmonizes an array of talents from Rench, R-SON the Voice of Reason (MC), and Dolio the Sleuth (MC, Vocals), in addition to featuring Dan “Danjo” Whitener (Banjo, Vocals), and B.E. Farrow (Fiddle, Vocals), among other brilliant instrumentalists.

    Gangstagrass has culminated various sounds from across the country. The ensemble has skillfully blended the traditional sounds of fiddles and banjos with contemporary hip-hop beats. This unseen blend and innovation have propelled the band to worldwide success.

    The music video for the recently released single, “The Only Way Out Is Through” shows the members of the group performing the song whilst facing the camera. Throughout the video, random objects like silly string, paper balls, cardboard, foodstuffs, etc. are being hurled at each person in the spotlight.

    The music video is meant to be humorous, wacky, and borderline absurd. The directors of the video, Tough Dumplin and MZ.ICAR did an excellent job at conveying the groups fun spirit and goofy nature, while also showcasing the grand musicianship with the single played throughout.

    To learn more about the group Gangstagrass, visit their website here.

  • Hip-Hop Education Center & Lincoln Center Collaborate to Celebrate Women in Hip-Hop 

    The Hip-Hop Education Center and Lincoln Center for the Performing Arts (LCPA) will present the inaugural Fresh, Bold & So Def Symposium: A Tribute to Women in Hip-Hop on April 5 at the Lincoln Center’s Alice Tully Hall. This will be the first conference of the three-part series that will spotlight the often-unsung heroines who have played a pivotal role in shaping the landscape of Hip-Hop culture.

    Hip-Hop Education Center

    The mission of the Hip-Hop Education Center is to empower individuals and communities by catalyzing social change and equity through research, curated curricula, collaborative programming, career and leadership training, and the development of a living archive. 

    The Fresh, Bold & So Def Symposium aims to showcase the rich tapestry of talent and innovation that these trailblazing women offers in a male-dominated industry as a means of empowering future and seasoned artistic leaders to push Hip-Hop culture forward with new perspectives and daring insight, backed by prominent leaders in the community.

    “The Hip-Hop Education Center is extremely proud to elevate the achievements and contributions of women in Hip-Hop at one of the most prestigious performing arts institutions in our country,” Martha Diaz, the Chief Curator for Hip-Hop Education Center shared, “Having a platform where our history is honored and can be shared, documented, and made accessible to the masses is not only monumental, it is empowering!” She added. 

    B Girl G.I.Jane

    The morning sessions will focus on mostly educating local high school students on the elements of Hip-Hop culture through hands-on workshops, a career cipher, and more, while the afternoon symposium, tailored to industry professionals, will offer panel discussions, fireside chats, performances, and networking opportunities.

    The inaugural celebration will include over seven different panels that will include the DiSRUPTERS: Women Who Dare To Be Different, the first panel moderated by author and journalist Kathy Iandoli on paving new career pathways with trailblazers Erica Ford, founder of violence prevention organization LIFE Camp, also a renowned graffiti artist and designer Claw Money, legendary DJ and radio host Jazzy Joyce, and Rosa Clemente, the first Afro-Latina to run for Vice-President of the United States on the Green Party ticket. 

    BOSS UP! The Art of Negotiation, will be a lecture with Wendy Day, the founder of the Rap Coalition, a not-for-profit organization helping artists navigate the industry more advantageously. GAME CHANGERS: Trailblazer Mentoring The Next Generation of Girls & Women in Hip-Hop, featuring legendary stylist and fashion designer Misa Hylton of Misa Hylton Fashion Academy, Tiffany Miranda of Girls Make Beats, Ladies of Hip-Hop founder Michele Byrd-McPhee, music industry veteran Sophia Chang of Unlock Her Potential, and Shyvonne Sanganoo of Lower East Side Girls Club.  

    Straighten Your Crown: Staying Grounded and Centered in Self-care, a fireside chat with artist and Hip-Hop ambassador Toni Blackman and music industry executive Shanti Das on how community and mental health affect quality of life

    Blow the Whistle: Culture Shifting Women, will be a panel discussion on navigating misogyny in the culture with filmmaker and scholar Rachel Raimist, pioneering MC and author Sheri Sher of the Mercedes Ladies, Elizabeth Mendez-Berry, Vice President and Executive Editor of One World, May Praseuth, Founder and Executive Director of The Good Foot Arts Collective, Juana Sperling of female rap group JJ Fad, and writer and producer Kim Osorio

    Mic Check: First Ladies Cypher, a fireside chat with pioneering MCs Sha-Rock, Pebblee Poo, Debbie D, and Lisa Lee, moderated by Martha Diaz

    The award winning journalist Dr. Joan Morgan will present Hip-Hop Feminist Futurism and later fans will be able to participate in workshops rooted in breaking, beat-making, graffiti, and oral history with Community for Urban Dance & Art, Girls Make Beats, Ladies Love Project, and Lower East Side Girls Club. The panel will host performances by Ladies of Hip-Hop and Full Circle Souljahs of world-renowned Hip-Hop dance duo Kwikstep and Rokafella. 

    Fresh, Bold & So Def Symposium will take place on April 5, 2024, inside Lincoln Center’s Alice Tully Hall. Tickets are Choose-What-You-Pay and go on sale on February 22, and fans can view the full schedule by visiting  LincolnCenter.org/SoDef.

  • Mood Music: Grea8Gawd’s ‘SNOWDAY’ Perfect On A Snow Day

    Mood Music is a real phenomenon. No, not the Joe Budden mixtape series. Although his melancholy brand of rap does allude to this actuality. Nonetheless, the idea that music is best served for a particular time, place and mind-frame is common thought. After all, your average hip hop fan more than likely has a favorite artist/playlist for several settings; a night out, late night drive, the gym. In turn, rappers cater their music to what they believe resonates best with their audience.

    Well, as we trek through another brisk winter, what kind of music resonates best with the social dystopia that is this time of year? Spring, summer and fall are all backdropped with feel-good hysteria and scenery as those are America’s most profitable periods. However, the post-christmas doom-and-gloom is real. Thus, from January through April we sludge through murky streets mired in snow too dirty to appreciate, yet too cold to melt as we plunge into our seasonal depressions and await a return to the good times.

    Enter: Grea8Gawd’s SNOWDAY

    As we stew in our mental confinement and realize that our happiness was brought to us by Xerox in four parts without commercial interruptions, we plot an escape. But the best escape is to plunge deeper into our reality. In essence, Grea8Gawd’s SNOWDAY album epitomizes the phrase “Mood Music.” Yet, music is a funny thing. In what other context does it make sense to relate more to what can best be described as a play-by-play for drug dealing. Nonetheless, the upstate, New York native’s raw presence as he weaves through emotions and stages of “the game” throughout SNOWDAY is realer than almost anything else we get this time of year.

    You’re not even supposed to see the source anyway. I said it in one of my records, I probably bought 44 birds before I met the plug. Ya’ll don’t need to who I am. What I’m saying is far more important than what I look like.

    Album Review

    In 14-tracks totaling only 31 minutes, Grea8Gawd embodies the polarizing underworld figure that we’ve come to devour in all forms of entertainment. With his trademark “shiesty” mask and a trunk-full of drawn out soul and jazz samples, he recounts the age-old story of meteoric rise and notoriety to evanescence. Moreover, with hip hop as glamorous as ever, Grea8Gawd capture’s the genre’s true gritty essence with story-telling gems like “Trafficking,” one of the standout tracks in what is described by Roc Marciano as a “cocaine bible.”

    When I write it I want you to see it. ‘Cause really all I’m doing is recollecting.

    – Grea8Gawd to NYS Music

    Moreover, he album’s solemn tone is refreshing and feels appropriate with the harsh winter winds. Not to worry, SNOWDAY isn’t all doom-and-gloom. On “The 3rd Coming” he displays enough boastful exuberance to claim that “If Jesus is the 2nd then Grea8Gawd is the 3rd coming.” However, songs like “Thanks 4 Nothing,” and “Entitled” whose levels of angst, despair and somber-ness are so palpable that they inadvertently bring about empathy and offer perspective.

    Theme

    After all, imagery on records like “Masuca,” where the drugs boiling in the pot take the form of a woman, ought to resonate with those familiar with the lifestyle, while serving as a warning shot to the novices about how real this all can get. In essence, SNOWDAY is like watching a gangster movie and enjoying the part where everything is going right and they’re all making money. Then when it all goes to hell and you see the cost, you realize you’re happy you never went down that path.

    “I can’t tell glorify that drug life without giving them [the kids] the ups and the downs. In that game when you be going so hard, sometimes people forget about their families. They forget about what’s really important.”

    – Grea8Gawd to NYS Music

    Even so, the album’s potency has reverberating effects for each affected party. For family and foes alike, lessons turn into tent poles to reach. With family issues arising due to the job’s demands. When that happens, money and lavish gifts can’t make up for lost time. While the underlying message of treachery, deceit and despair remains with the listener, just trying to get through winter. On “Entitled,” Grea8Gawd and Hell Rell face the fallout from their time in the streets. With the former agonizingly acknowledging “on my birthday I bought my son a watch, on Father’s Day he never even called to say ‘I love you pop.’”

    In that game when you be going so hard, sometimes people forget about their family and what’s really important. With me and my son personally it was a disconnect because I was always there but I feel as though he felt like he had to try to outdo me. But, nah, I did those things so you don’t have to

    – Grea8Gawd to NYS Music

    Grea8Gawd SNOWDAY album cover.
    SNOWDAY album cover

    All in all, Grea8Gawd is well on his way. Having signed with an underground king in Roc Marciano and with the innate ability to bring his experiences to life bringing some real-ness back to the game.

  • Benny the Butcher Lights Up Sirius Studio with ‘Everybody Can’t Go’ Release Celebration


    At an event at Sirius Studio in New York City, Benny the Butcher marked a pivotal moment in his career as he celebrated the release of his latest album, “Everybody Can’t Go.” The album, a significant milestone as his first major label release under Def Jam, has already been making waves in the hip-hop scene.

    The studio session was nothing short of electrifying, featuring an exclusive interview with Benny conducted by DStroy and Gray Rizzy. The atmosphere was charged with excitement as the rapper delved into the creative process behind the album and shared insights into the journey that led him to this groundbreaking release.

    Benny treated the audience to a captivating live performance, showcasing his lyrical talent with renditions of three tracks from the album. “Big Dog,” “Jermaine’s Graduation,” and “Back Again” echoed through the studio, leaving an indelible mark on everyone present. The raw and authentic energy in Benny’s delivery resonated with fans and further solidified his status as a force to be reckoned with in the rap game.

    The studio audience played an integral role in the event, engaging with Benny through a series of thought-provoking questions. This interactive element provided a unique glimpse into the artist’s mindset and the stories behind the tracks that make up “Everybody Can’t Go.”

    A surprise guest appearance by none other than Bun B elevated the celebration to new heights. The special call from the legendary rapper not only underscored the impact of Benny’s work but also emphasized the camaraderie and respect within the hip-hop community.

    “Everybody Can’t Go” is not just an album but a testament to Benny the Butcher’s evolution as an artist. The Def Jam release marks a significant chapter in his career, and the Sirius Studio event served as a fitting tribute to the hard work and dedication that went into crafting this masterpiece.

  • Global Rap Superstar A Boogie Wit da Hoodie Announces Tour Coming to MSG

    A Boogie Wit da Hoodie announced his 2024 Better Off Alone global tour – a massive 39-show run across New Zealand, Australia, Europe, the United Kingdom, and North America. The U.S. dates will feature special guests NLE Choppa, Luh Tyler, Dess Dior, and Byron Messia, coming to Madison Square Garden on Monday, June 24.

    A Boogie Wit da Hoodie.

    A Boogie Wit da Hoodie has totaled over 21B career streams and amassed over 50 RIAA Platinum and Gold certifications, becoming one of the music industry’s biggest stars. The Bronx native has been a force to be reckoned with since arriving on the scene in 2016 and earned his place as “the most promising young rapper the city has produced in some time” (New York Times). His dynamic catalog includes world-renowned songs “My Shit,” “Drowning (feat. Kodak Black),” “Swervin,” “Look Back At It” and more, and four critically-acclaimed albums.

    A Boogie Wit da Hoodie has also become one of music’s most in-demand collaborators. He has worked alongside a wide variety of artists ranging from Ed Sheeran, Maroon 5 and Khalid to DJ Khaled, Paulo Londra, Meek Mill, Pop Smoke, and more. He is celebrating the tour announcement with the new single “P&E” featuring Mariah The Scientist, out everywhere on February 9.

    A Boogie, shot by Jimmy Fontaine.

    Supporting is 21-year-old multi-platinum chart-topping artist NLE Choppa. He uses his platform to effect positive change, including things like the NLE Reading Challenge, incentivizing at-risk Memphis elementary students to read 40 million words, organizing the “Skate for Tyre” peaceful protest, and donating a state-of-the-art basketball court to the Raleigh Community Center.

    Also joining the tour are Luh Tyler, Dess Dior, and Byron Messia.

    Tickets will be available starting with a Citi presale on Tuesday, January 30 at 10 am until Thursday, February 1 at 10 pm. The general sale will begin on Friday, February 2 at 10 am.

    BETTER OFF ALONE AU/NZ 2024 TOUR DATES:

    Wed Apr 10 – Auckland, NZ – Spark Arena

    Fri Apr 12 – Melbourne, AU – John Cain Arena

    Sun Apr 14 – Brisbane, AU – Riverstage

    Tue Apr 16 – Sydney, AU – Hordern Pavilion

    BETTER OFF ALONE EU/UK 2024 TOUR DATES:

    Tue Apr 23 – Amsterdam, NL – AFAS Live 

    Wed Apr 24 – Cologne, DE – Palladium

    Sun Apr 28 – Paris, FR – Zenith 

    Wed May 01 – Manchester, UK – Co-op Live

    Thu May 02 – London, UK – The O2

    Sun May 05 – Birmingham, UK – Utilita Arena

    BETTER OFF ALONE US/CANADA 2024 TOUR DATES:

    Sat May 18 – Seattle, WA – Climate Pledge Arena 

    Mon May 20 – Portland, OR – Veterans Memorial Coliseum

    Wed May 22 – Concord, CA – Toyota Pavilion at Concord 

    Thu May 23 – Los Angeles, CA – Kia Forum

    Fri May 24 – Phoenix, AZ – Talking Stick Resort Amphitheatre

    Sun May 26 – Morrison, CO – Red Rocks Amphitheatre*^

    Wed May 29 – Somerset, WI – Somerset Amphitheater

    Sat Jun 01 – Irving, TX – The Pavilion at Toyota Music Factory

    Sun Jun 02 – Woodlands, TX – The Cynthia Woods Mitchell Pavilion presented by Huntsman

    Tue Jun 04 – Jacksonville, FL – Daily’s Place 

    Wed Jun 05 – West Palm Beach, FL – iTHINK Financial Amphitheatre

    Thu Jun 06 – Tampa, FL – MIDFLORIDA Credit Union Amphitheater at the FL State Fairgrounds

    Sat Jun 08 – Atlanta, GA – Lakewood Amphitheatre

    Sun Jun 09 – Charlotte, NC – PNC Music Pavilion 

    Tue Jun 11 – Virginia Beach, VA – Veterans United Home Loans Amphitheater

    Wed Jun 12 – Bristow, VA – Jiffy Lube Live

    Fri Jun 14 – Detroit, MI – Pine Knob Music Theatre

    Sun Jun 16 – Tinley Park, IL – Credit Union 1 Amphitheatre

    Tue Jun 18 – Philadelphia, PA – Wells Fargo Center^

    Thu Jun 20 – Boston, MA – TD Garden

    Sat Jun 22 – Hartford, CT – Xfinity Theatre

    Mon Jun 24 – New York, NY – Madison Square Garden

    Tue Sep 10 – Toronto, ON – Scotiabank Arena

    Wed Sep 11 – London, ON – Budweiser Gardens

    Thu Sep 12 – Montreal, QC – Bell Centre

    Sun Sep 15 – Winnipeg, MB – Canada Life Centre

    Tue Sep 17 – Calgary, AB – Scotiabank Saddledome

    Wed Sep 18 – Edmonton, AB – Rogers Place

    Fri Sep 20 – Vancouver, BC –Rogers Arena

    *Non Live Nation Date

    ^ Without NLE Choppa

  • Che’ Noir Releases New EP, The Color Chocolate Volume 1

    Buffalo native Che’ Noir embodies her city’s grit and their cumulative ethos of hard-work with consistent releases over the past five years. Nonetheless, having released Noir Or Never in early 2023, the gritty MC returns with a short EP before the release of another album, Lotus Child.

    Che' Noir releases new 4-track EP The Color Chocolate Volume 1

    The Color Chocolate Volume 1 features appearances from Evidence, Your Old Droog, Ransom, and ICECOLDBISHOP and is the first taste of what will be Che Noir’s biggest and busiest year yet. Moreover, the “Quiet Moves” rapper gets to expand on her brand and artistic vision. The colorful and poetic rapper has leaned into her nubian features with incredibly artistic cover art and album themes. Meanwhile, her subject matter often reflects her surroundings in a world and industry that isn’t ready-made for her. On The Color Chocolate Volume 1 Che’ Noir uses her empowering voice to float over several soul samples as she provides insightful narration to the streets.

    “I finished my Lotus Child album, and was impatiently waiting for a few features to come back, so I decided to start working on a new project. My work ethic can be a gift and a curse for me” Che mused. 

    “I am in constant competition with myself and I work very hard, so while I waited, I locked in and recorded for a month straight and picked the best four to put on The Color Chocolate Volume 1 EP.  “I’m excited for the world to fully know my art, and who I am.  The Color Chocolate Volume 1 EP is just the beginning.” 

  • Benny The Butcher Releases Anticipated New Album, “Everybody Can’t Go”

    Benny The Butcher releases long-awaited Def Jam studio album, Everybody Can’t Go. Since claiming on X that he would have the best hip hop album on Def Jam since DMX’s debut, Benny has released timely singles in anticipation of the new project. First came the Lil Wayne assisted “Big Dog,” which offered a glimpse into Benny’s renewed vigor and flow.

    Promotional cover for Benny's single "BRON." Benny The Butcher Everybody Can't Go

    Moreover, The Black Soprano Family head honcho followed up with “One Foot In” featuring Stove God Cooks, reminding listeners that he hadn’t gone away from his roots. Lastly, Benny released “BRON,” as a final single where he muscles his way into the spotlight with his emphatic delivery.

    Everybody Can’t Go: What to Expect

    Overall, Benny has delivered 12 tracks produced entirely by Hit-Boy and Alchemist, with a mix of trunk thumpers and soul searching samples as Benny showcases the newfound duality in his music. However, the Buffalo native remains determined not to sell himself out as a result of his Def Jam deal. For instance, as he expands his songwriting and beat selection, the Grammy-nominated street general has made sure to maintain his musical identity. Rather than go for a catchy radio single, Everybody Can’t Go sees Benny challenge himself by trying different cadences, flows and rapping on beats that don’t fit into his gritty, east coast persona.

    Furthermore, Benny’s promotional tactics and music video’s have went up another level, surely the benefactor of working on a major label budget. Additionally, Everybody Can’t Go features some of the biggest names in hip hop. Produced entirely by Hit-Boy and Alchemist, the project sees appearances from Lil Wayne, Snoop Dogg and Jadakiss. In like manner, fans are treated to the Griselda linkup between Benny, Conway the Machine and Westside Gunn. Like Benny and Snoop rap on “Back Again,” Everybody Can’t Go signifies that the authentic gangster/street rappers are back to making a mark on the music industry.

    The “Johnny P’s Caddy” rapper has put together an honest project that despite the commonplace rapper braggadocio is an ode to self-belief, perseverance and hard-work.

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