Category: Brooklyn

Coming from New York – you either got it or you don’t. Plain and simple. Some of the most prolific New York hip-hop penmanship comes from Your Old Droog. The word Droog serves as a synonym for buddy or pal as this Brooklyn-based Ukrainian writes, ideates and executes with the best of them. Magnetically, Droog’s mild mannerisms and downright delicate delivery separate him from the pack.

Initially, many thought that Nas voiced Droog as some sort of concealed alternate persona. Also, Mass Appeal [Media Platform owned by Nasir Jones] posted one of his early singles, “Nutty Bars” further propagating the alias. Nevertheless, this man transcends time with his collaborative contributions to the overarching grand scheme of hip-hop. Particularly, his work with Tha God Fahim proves incredibly extensive.

To discover the intriguing parts about Your Old Droog (or any artist for that matter) one must immerse and grow with the music over time. Alas, YOD makes music that elicits immersive qualities and allows a person to intrinsically reflect. After all, Droog loosely translates to friend. Listen to the song below to hear about how Droog ended up going the independent route.

Choosing What is Right

The directions by which life twists and turns represent a common denominator. To truly understand what fate means to you – look inward. Subsequently, Your Old Droog refused to put down the microphone after declining many major label deals. Instead, he remained independent and pivoted by way of artwork with Mach Hommy. Recording radio-friendly music via releases to satisfy a record deal do not amount to creative fulfillment in this day and age.

Zoom into 2019 alone – two years after Droog meets Tha God Fahim and Mach Hommy. The three mixtapes that hit Soundcloud in 2019 are lowkey legendary classics within the underground hip-hop hemisphere. Jewelery has since been removed but It Wasn’t Even Close and Transportation still knock through any stereo.

Distinguishing Factors

Furthermore, Your Old Droog’s evocative lyrics vastly distinguish his content from his counterparts. His approach captivates the crowd with cohesive and atmospheric energy developed according to lyrical circumstances. As a humble individual, Your Old Droog promotes conversational and self-deprecating content. Humorous humility and comedy comprise the well-balanced nature of this New York artist. Your Old Droog maintains a balanced homeostasis throughout the fulfillment of his earthly obligations.

Droog uses a stream-of-consciousness flow that doesn’t always require syllabic rhyme. By piecing together double entendres and using words in a nontraditional fashion, Droog consistently tries to best himself on every track. Particularly, his use of tonal perception as a mind-altering agent allows him to pair words and phrases in a fashion that many have never heard before.

Breaking Down the Language

Droog represents the Beastcoast and provides a deeper meaning to the complexities of our language in his music. Clearly, this unorthodox artist venerates and redefines the art of storytelling. Listening to tunes by Droog, it would prove useful to become familiar with the rewind button. This “rap revivalist” makes an impact with powerful opening lines and punchlines that stand among the likes of Big L, Prodigy, and Kool G Rap.

Hence, intonation and modulation are some of the crucial components of Droog’s vocal renditions. Modern artists tend to fill vocal space with adlibs and attention grabs, but Droog steers clear of filler material. Rather, he prefers to exert precision, accuracy, and intonation to his trademark raspy delivery. 

As a “self-aware slang slinger,” Your Old Droog’s presence captivates countless city slickers worldwide. He radically explores the historical implications and inclinations of our complex lexicon. Through virtuosic analyses, in-depth comparisons, and brilliant metaphors, Droog makes his message clear.