Tag: times square alliance

  • The 3rd Annual Broadway Celebrates Earth Day Concert returns to Times Square

    The Broadway Green Alliance and Times Square Alliance are proud to announce the return of the Broadway Celebrates Earth Day Concert on Saturday, April 20th from 11 a.m. – 3 p.m. ET in the heart of Times Square.

    Perkiomen Valley High School.

    This unique star-studded concert will feature live performances from Broadway’s top talent and young performers from around the region and interviews with environmental thought leaders. The concert will be held on Broadway between 45th and 46th Streets and is one of the key events for the NYC Department of Transportation’s “Car-Free Earth Day.”

    Broadway Celebrates Earth Day underscores the Broadway community’s commitment to raise awareness about the climate emergency and inspire steps towards a more sustainable future. The concert will be simultaneously live-streamed, offering audiences the opportunity to join this musical celebration of sustainability.

    The Times Square Alliance is thrilled to partner once again with the Broadway Green Alliance and the Department of Transportation to present a free Broadway Earth Day concert in the heart of Times Square as part of Car-Free Earth Day. Broadway in Times Square has been a leader in providing more space to pedestrians and we look forward to joining all the other neighborhoods throughout the five boroughs as we celebrate our public spaces and the great programming we can bring to them.

    Tom Harris, President of the Times Square Alliance

    Founded in 1992, the Times Square Alliance works to improve and promote Times Square, cultivating the creativity, energy, and edge that have made the area an icon of entertainment, culture, and urban life for over a century. It keeps the neighborhood safe and clean, promotes local businesses, manages area improvements, and produces major annual events.

    Broadway performers joining the event include host Ben Cameron (Broadway Sessions), Tony Award Winner Ruthie Ann Miles (Sweeney Todd), Tony Award Nominee Anika Larsen (Almost Famous), Michael Maliakel (Aladdin), Jelani Remy (Back to the Future), Alexandra Socha (Wicked), Nik Walker (Spamalot), and more to be announced.

    Young performers taking the stage include students from Epic Players, Marymount Manhattan College, NYU Steinhardt, Perkiomen Valley High School, R.Evolución Latina, and Wolf Performing Arts Center. The event will also feature guest speakers from Headcount and Julie Tighe, Director of New York League of Conservation Voters. David Alpert serves as the director of the event and Rick Hip-Flores provides musical accompaniment.

    Wolf Performing Arts Center.

    The Broadway Green Alliance (BGA) educates, motivates, and inspires the theatre community and its patrons to implement environmentally friendlier practices. Launched in 2008 as an ad hoc committee of The Broadway League it is a fiscal program of Broadway Cares/Equity Fights AIDS, bringing together all segments of the theatre community, including producers, Broadway and Off-Broadway theatres in New York and around the country.

    “We are thrilled to collaborate again with the Times Square Alliance to harness the power of theatre to cultivate courage and community around the most pressing challenge of our time,” said Molly Braverman, Director of the Broadway Green Alliance.

    For more information about Broadway Celebrates Earth Day, visit here.

  • “Pride in Times Square” Returns This June

    Playbill and the Times Square Alliance have announced they will partner for the third annual Pride in Times Square celebration of free events on June 28 and 29, 2024. 

    Pride in Times Square

    Last year’s Pride in Times Square included top stage and screen celebrities, talent from Broadway/Off-Broadway productions, local Times Square business promotions, Pride Piano Bar sessions, live DJ sets, the return of The Big Broadway Disco, and more. 

    Founded in 1992, the Times Square Alliance works to improve and promote Times Square, cultivating the creativity, energy, and edge that have made the area an icon of entertainment, culture, and urban life for over a century. It keeps the neighborhood safe and clean, promotes local businesses, manages area improvements, and produces major annual events, like Pride in Times Square. Founded in 1884, Playbill is an internationally known trademark synonymous with theatre and is a symbol of the arts. Playbill Magazine is distributed to every Broadway theatre, most Off-Broadway theaters, regional theaters, and fine arts institutions in over 24 cities across the country.

    Pride in Times Square 2024 promises to be another exciting event and a great addition to New York City’s celebration of Pride at the Crossroads of the World. On Sunday, June 30, the Playbill Pride Float returns to the NYC Pride March, supporting their partner Heritage of Pride (Pride NYC).  Customized double-decker buses from some of the event’s sponsors will also join the Pride March, rounding out an amazing weekend of diversity, equity, education, and celebration.

    Past Pride in Times Square events have attracted nearly 800,000 attendees and social media coverage garnering over 1.05 million social impressions. The third day, centered on one of the world’s largest Pride marches, had an attendance at 2023 Pride March of 2.4 million people.

    “Playbill is extremely proud to take part in our third annual Pride celebration in the heart of New York City with our fantastic partner, the Times Square Alliance,” said Alex Birsh, Vice President and Chief Operating Officer of Playbill. “For ten years, we have been honored to change our iconic yellow design to recognize the Pride Flag colors, celebrating this expansive and important community. And this year, we are even prouder to celebrate with another activation that celebrates the LGBTQIA+ community and its allies in Times Square. Playbill aims to be a leader in our community, and we look to this event to continue our tradition of standing with and behind our LGBTQIA+ friends, family, and allies. Here’s to an amazing celebration with our partners, sponsors, and the entire Broadway community.”

    For more information about the Times Square Alliance, and to find more Pride events happening around the city this June, visit here.