Adirondack Theatre Festival (ATF) and Proctors Collaborative have entered into a three-year agreement to expand shared services and explore how the two will partner more significantly over the long term.
Proctors Collaborative has provided the Adirondack Theatre Festival with set construction and marketing services on a fee basis for the past three seasons and cross-marketed for over five years. These efforts have led to conversations about the production of theatre in the Capital Region, the state of locally produced professional theaters around the country and the opportunities for ATF, the Collaborative and its affiliate Capital Repertory Theatre to work together. The goal is to imagine and deliver ever-better professional theater with ever-more stable means and methods for the larger community.
Glens Falls-based ATF has operated a summer season for three decades under an agreement with the Actors’ Equity Association, casting actors, designers and directors who have worked regularly on and off-Broadway, on television and in movies. Under the leadership of Producing Artist Director Maggie Mancinelli-Cahill, Albany’s Capital Repertory Theatre has a longer but similar history. Since its founding in 1976, it has produced over 300 shows across 6,000 performances, including 46 world premieres and is the Capital Region’s only League of Resident Theatres member.
The merging of these two entities has potential to create a collaborative project that may change the state of theater in upstate NY and throughout the nation. Since the Covid pandemic, the theater industry has been struggling to get back to the glory of its past. With this new collaborative adventure afoot, the capital region may see an explosion of creativity, success, and artisanship.
“Our donor community and funding communities and the cultural industry in general are focusing more and more on collaborations and efficiencies. Proctors Collaborative was born of that sensibility; the opportunity to connect and work with the region’s other significant professional theater company just makes sense at this point.”
Philip Morris, CEO of Proctors Collaborative
For more information on the Adirondack Theatre Festival and their upcoming collaborations click here. To learn more about Proctors Collaborative and their upcoming events, click here.
