Category: Women in NY’s Music Industry

  • Kate Sheeran – Executive Director of Kaufman Music Center Inspires and Leads the Youth

    The Kaufman Music Center (KMC) presents music programs for students, performers, and audiences alike with its intimate performance space Merkin Hall and the Special Music School – among other things. It is the premier destination for learning and listening to music in New York City. The center is constantly cultivating and nurturing new generations of artists, inspiring both the young and old to learn instruments and turn their passion for music into a career.

    Kate Sheeran – the Executive Director for KMC – spoke about the many initiatives she has helped create, providing insight into the center, her favorite things about it, and holding such a high position of power.

    Kaufman Music Center

    Kaufman Music Center believes “Music is essential to the human experience and a vital component of education for everyone,” showcasing that mission with its variety of programming. Merkin Hall – the Center’s intimate performance venue – provides access to today’s most compelling artists, competitions, and workshops. Other programs, like Artist-in-Residence, give performers resources to develop groundbreaking protects and educational opportunities to mentor and inspire the Special Music School students; New York’s only K-12 public school prioritizing musically-focused education without financial barriers.

    Executive Director Kate Sheeran handles a lot in her day-to-day life at KMC. “My overall position is overseeing the entirety of the organization, obviously in conjunction with our board of trustees, and on any given day, that can mean a number of things. It’s overseeing how the building works and working with a team; making sure that we’re sticking to our mission of giving as much access to as many people as possible to music, whether it’s as audience member or student or various other things. But on any given day, you can find me in or out of the building doing all kinds of things,” she explained.

    Kate Sheeran with students.

    In her personal life, she is a professional French horn player, attending school for performance – learning educational and leadership skills along the way. She has performed with a wide range of ensembles including Ensemble Signal, The Wordless Music Orchestra, Alarm Will Sound, Ensemble LPR, and the San Francisco Ballet Orchestra. As a student of music, she can put herself in other people’s shoes and create programming and events to better serve the community.

    The building staff are surrounded by students and audience members of all ages. Students as young as four up to their 80s come to the center to learn, while new and old audience members enjoy the magic that is the Kaufman Center. “I love to pop down to a classroom and see young class learning, you know, a new lesson for the first time. Sometimes even sneak into the balcony to watch a dress rehearsal to get to see everything happening,” she added.

    Students learning, photo by the Kaufman Music Center.

    Kaufman Music Center has only been led by women since its origins in 1952. Kate is the third of three; her predecessor was in the leadership role for 40 years, and hers before that was also there for decades. “It’s very natural to have a woman at the helm and it makes for very efficient activities and it makes my job even more joyful,” she explained.

    Faced with adversity as a young woman in a male-dominated industry, Kate explained that finding allies and mentors helped her network and move into her many career paths. She was inspired and motivated as the Provost and Dean of the San Francisco Conservatory of Music in San Francisco when a grad student said she saw herself in Kate. “I hope we see an ever-increasing amount of women in positions up and down in the music industry,” she explained.

    Find the work that you think is interesting, whether it’s an artist or someone running an organization – learn about that organization…Ask questions. I think a lot of my careers were shaped by just asking lots and lots of questions – so don’t be afraid if you have questions, probably someone else in the room or someone else has that question too. Try different things. Sometimes I thought that my career would go one way and I tried something else and then that ended up being the right thing. Instead of waiting for the perfect thing to come along, try something that might be a little different; it usually leads to a pretty interesting outcome. 

    Advice from Kate Sheeran.

    Under the stewardship of Kate, KMC has implemented various transformative initiatives including the introduction of The Musical Storefronts Project. Split over two seasons during the COVID-19 pandemic, this project produced over 200 safe concerts for the community and provided employment opportunities for professional artists when traditional concert halls were closed. “Thousands of people showed up over these 200 concerts. It was really interesting to have all artists home in New York City. When does that happen that people aren’t on tour? We had classical musicians and Broadway and jazz people singing pop tunes…you just saw hundreds of musicians pouring their hearts out after being home and not being able to do that.”

    Since the pandemic, she says she sees more people buying last-minute tickets and concerts are still well populated. More adults are learning instruments and joining ensembles. Also, KCM has more artist connections from the pandemic, fostering more diversity.

    She also spearheaded the newly launched Pathways Program, which offers students tuition-free weekly private instrumental lessons and group classes, as well as access to masterclasses, workshops, and performances. School, which is the largest of the community art schools in New York. We do music, theater, and dance for about 2500 students every year and we try to give as much scholarship as we can to those with financial needs, so that access is really paramount for us,” she explained.

    Within the NYC Public system, KMC runs the Special Music School, providing music education with free lessons and instruments; some of the kids that join the program are as young as four or five. Kate explained, “In New York City, a lot of students, more students who have access to instruments, tend to pick string instruments or piano. Other places are the opposite; we’re starting with winds and brass to build that from eight years old when students usually start those instruments and grow the pool of students who can go on to high school for music and college and we hope to professional life.”

    Kate Sheeran is also responsible for starting the Artists-in-Residence program (now in its fifth year) – which gives performers the resources to develop multidisciplinary projects as well as educational opportunities to mentor and inspire. From masterclasses to imaginative performance experiences, they can be on stage at Merkin Hall, in the classrooms, and out in the community participating in dynamic and engaging learning experiences with students across the programs. “We’re bringing in artists to inspire our community and especially our students. But the flip ends up happening just as quickly that the artist is inspired by the younger people or by the audience members, and doing projects with the students,” Kate said.

    In terms of age and demographic and style and everything we have in our New York City public school, they can all find mentors that look or sound like them or have careers they might want to model. And to me, that’s the magic because it kind of demystifies what it is to be a musician and they get to know these artists as people – that is magical. I think that’s just so important and it’s inspiring to see that that’s happening whether people may know about it or not know about it.

    Kate Sheeran

    From the day-to-day operations to making the magic happen for the hundreds of students at KMC, Kate Sheeran’s ability to cultivate diverse and inspiring programming for young and old is something to be admired.

    For more information about the Kaufman Music Center and to purchase tickets to upcoming events, visit here.

  • Sarah Craig: Caffe Lena’s Executive Director Leads the Folk Haven towards Long-term Viability and Success

    Caffé Lena has a storied history in Saratoga Springs starting in 1960, launching the careers of many folk greats including Bob Dylan, Joan BaezPete Seeger, and Don McLean. Now, the venue is providing that same feel-good listening experience and great talent, set in their iconic intimate setting. In honor of Women’s History Month, it is important to highlight the women helping make the industry happen. Executive Director at Caffé Lena, Sarah Craig, is one of these women leading in the industry.

    caffe lena sarah craig

    Lena and Bill Spencer opened Caffé Lena with a deeply entrenched European influence. Upon the passing of Lena in 1989, the venue was converted to a nonprofit institution, supported by concert revenue, grants, private and corporate donors, and a team of volunteers. Lena started the venue as a way to present deserving talent regardless of fame, emphasizing community over business. Over the years, this theme still sticks with Caffé Lena’s diverse range of programming. Whether in-person or on a live stream, those can enjoy the intimate setting and vibe while garnering the sense of community so prevalent in everything they do.

    Sarah Craig has been the Executive Director of Caffé Lena since 1995, a role she earned by applying to an anonymous job posting in the classified section of the newspaper. All it said was, “Nonprofit arts organization seeks full or part-time executive director.” She was the only applicant, and the rest is history.

    Photo by Derek Java.

    Craig earned her BA in Psychology and Women’s Studies from the University of Vermont, where she developed organizing skills as an activist. “[I was] inspired by two things: my sister’s participation in the Peace Corps in rural Paraguay, which was a huge eye-opener for me, and my own exposure to Liberation Theology in the Catholic Church, which was an important part of my life at the time,” she said. She became interested in gay rights, ecology, and economic justice, working in the sphere of some very effective senior activists, including Bernie Sanders and Roddy Cleary.

    After college, she moved to Boston and began canvassing for Massachusetts Peace Action, serving as the Executive Director before eventually going to Caffé Lena. When she first started at Lena, her duties included grant writing, house management, and developing the volunteer and membership base. Now that there are a dozen people on staff, the budget has grown more than 2,000%. She says she spends “about 1/2 of my time booking shows, 1/4 fundraising, and 1/4 developing new ideas and managing the team.”

    Caffé Lena takes up most of her time – waking and sleeping. “It’s an outlet for my creative energy, my social energy, and my dreams of saving the world. But, ever since the start of the pandemic, I’ve made a concerted effort to not be all Caffe all the time,” she explained. She is working on a sequel to a novel she finished and started playing the French horn again. She likes to spin yarn and felt, run or X-C ski, and when it’s the season – grow vegetables. She also likes to play online Scrabble with her daughter in NC a few times a week, and explains that was one of Lena’s great passions, “she was a 400 player.”

    sarah craig
    Sarah Craig speaking at a press conference. Lauren Halligan – MediaNews Group file.

    In 2016, the venue underwent $2 million in renovations creating a home for Lena’s celebrated program for decades to come. New additions also included a 100% handicap-accessible space on their second-floor performance space.

    Caffé Lena has a wide variety of programming available besides their eclectic mix of performers. In 2020, they launched the School of Music to carry on the folk tradition of music as a social pastime. Children and adults learn in small, friendly groups, mastering a repertoire of folk classics, and write some too. Some more experienced kids have now formed their own band, The Rolling Pebbles.

    Folk gets passed along by venues, festivals, camps, places of worship, community groups and families. The School is our investment in this process. We offer activities for toddlers to seniors that are social and musical. It’s the most wonderful thing to sit at my desk and hear 30 senior citizens in the next room jamming away on three-chord songs and just having the best time. Or seeing our youth students developing into righteous little fiddlers and guitarists…There are powerful forces in the world pulling us deeper and deeper into a world of technology, where people are rarely face to face with their community. People are not experiencing social life in the way we’ve evolved to experience it. The School of Music feels like a win for basic, old-school humanity. 

    Sarah Craig.

    Other programs that have been seen at Caffé Lena are The Bright Series – monthly shows featuring artists playing the venue for the first time; Caffé Lena on the Road, where headline artists travel into the community to deliver live music at places such as elderly care centers, recovery groups, soup kitchens, and more; Pride Night; Little Folk Shows – kid-friendly matinees; and so much more.

    Since Craig’s time at the venue, she has seen a variety of musicians, with some of her favorites including those that have not risen to widespread fame besides small clubs like Lena. “In that category, I’d cite Jeremy Wallace, Gina Forsyth, and Chandler Travis. Some were real jaw-droppers and indeed they did go far: Anais Mitchell, Billy Strings, 14-year-old Sawyer Fredericks, and Allison Russell, who just won two GRAMMYs.” She went on to say “Our staff gets asked a lot, ‘Who’s your favorite?’ and we all agree: it’s the one we saw last night.”

    Bob Dylan with Lena Spencer. Photo by Caffé Lena.

    Caffé Lena has a long history in the folk scene but as Sarah Craig pointed out in our conversation, the emergence of Americana music in 2007 replaced some of the singer-songwriters from the ’80s and ’90s. The popularity of folk-rock string bands has stayed strong for nearly 20 years. Since taking the reigns in 1995, she noticed that the Internet has drastically changed many things.

    “It completely changed the culture of everything everywhere, but that definitely includes live music,” she explained. “On the positive side, it has greatly facilitated our success in building an audience with eclectic tastes that is willing to explore new music. On the downside, it has radically amped up the way of life at Caffe Lena. Lena used to book her musicians for a full weekend. These days, it’s a different show every night, and bands rush in 2 hours before showtime and hit the road immediately afterward to get to the next gig.”

    With events happening almost every day, the venue is busy and booming. Sarah Craig loves the atmosphere of the venue. She loves when the volunteers arrive and start baking cookies and making coffee, and when the “legendary Joe Deuel, Lena’s sound tech for the past one thousand years, starts setting up the mics.” The little moments that she experiences every day are her favorite; turning off the lights at the end of the show and saying goodnight to the iconic venue.

    https://youtu.be/ht2zdYvs_wc?si=1krBF-BOObg_R9AH

    The music industry is largely dominated by men, but some very decent people love music and enjoy spending their lives with musicians and are not in it for the money. Asking Craig about her experience as a woman in the industry, she said that her experience has overall been good. Despite the fact she isn’t a man, who can get more bookings, she has made it work. Something notable she highlighted was that the nonprofit world, like Caffé Lena, is largely dominated by women, however, the majority of executive directors are men.

    Why does she think this is? Sarah explained “Because boards of directors have more confidence in men. The world continues to misread women because women tend not to be swaggering and self-advocating. They just do a rock-solid job, and expect that to be enough. This is something people in supervisory positions need to be conscious of: valuable male workers and valuable female workers don’t necessarily look the same.”

    Despite this, working in the music industry is a rewarding experience for her, and many women across the board.

    Goodnight Moonshine at Caffe Lena. Photo by Derek Java.

    Caffé Lena has an eclectic lineup month after month, full of vibrant musicians and welcoming people. For more information about the venue, visit here.

  • One Of The Many Faces Behind Wonderland Forest: Shelby Martin

    Wonderland Forest is more than just a forest: it has hiking trails, campgrounds, a wedding venue, and more recently, an outdoor music venue with various bands, food vendors, and other activities from across the United States.

    Wonderland Forest exists because of a big team that focuses on the business side of managing grounds such as Wonderland Forest, as well as a focus on the environmentalism needed to run such a place ethically. One of these hard-workers is 2023 SUNY ESF graduate student, Shelby Martin.

    shelby martin wonderland forest
    Wonderland’s Facebook

    Shelby Martin describes the atmosphere of Wonderland to be peaceful. In fact, their motto is “A Forest Peaceful Adventures.” All these peaceful adventures – from camping, hiking, all the way to concerts and tattoo trucks – are what makes this venue unlike any other in Upstate New York.

    Another aspect of Wonderland that makes it stand out is that most attendees treat the concerts more like a festival, and dress up in costume for their events. “For TumbleDown and Biscoland there were a lot more extravagant outfits. From my experience, people love to go all-out and feel like themselves, when they can’t be themselves in the real world,” Martin explains. 

    Martin also encourages everyone to listen to music outdoors – one aspect of Wonderland that many venues can’t offer. “I love listening to music in any venue whatsoever … but there’s just something different about listening to music outside, sitting on the grass, dancing with your friends.” 

    biscoland 2023 shelby martin wonderland forest
    Biscoland at Wonderland Forest – photo by Tara Gracer

    As a Science and Forestry major, Shelby Martin paid close attention to a lot of the sustainability that goes into running a venue. She is happy with the outcome of the forest and how it has transformed into what it is today– a repurposing of a place that was already set up for human use, with the intention to enjoy the outdoors. She’s a big advocate for integrating humans into nature– so much of our time is spent indoors staring at screens, so any excuse to get outside is a good one. Martin says that she and her team worked to make sure that trails were safe for humans while taking special precautions to preserve the natural wildlife that already lived in the forest. 

    While environmentalism being integrated into music is a somewhat new idea, Martin and her team are doing their best to keep sustainability in mind as they move forward with the venue. Wonderland already has stonewater mitigation, which is used to guide water where to go, in order to lessen negative effects of hard rains on the already compact soil. Even with this and other sustainability measures, she already has plans in the works to make her venue more sustainable, such as composting, and adding detailed descriptions of what can and cannot be recycled. She also hopes to incorporate an educational aspect of the forest with signs to identify types of flora and fauna that make Wonderland unique. 

    shelby martin wonderland forest
    Shelby Martin’s LinkedIn

    Shelby Martin is part of a team of six to seven people, which branches out to an even larger team that makes the wheels turn. But she makes it clear that Wonderland is so much more than her and her coworkers: “But really, Wonderland relies on our locals and our fans that come see the music…” She emphasizes that while Wonderland is a beautiful adventure – the people that visit are what really makes it shine, as well as all the work she and her coworkers put in to make Wonderland what it is.

    During the fall semester, Shelby Martin was taking nine class credits and six research credits– one must wonder how a full-time student can balance both academics and a job such as this one. Over the summer of 2023, she worked 60-80-hour work weeks, since that’s the best time to get “knit-picky” problems taken care of. Though she no longer works that same schedule – she cut her work to about 20 hours per week – she admits that it’s certainly difficult to be a student and balance that work with her job. Luckily, her team is very understanding of what it means to be a student, and the key to her balance was simply communication. “I told the whole team that [I had midterms that week] and everyone took something off of my plate for things that needed to be done around Wonderland…to make my plate a little lighter.”

    Wonderland’s Facebook

    When asked about vendors – they come from across the country with various food truck niches and other activities – Martin says that vendors actually contact Wonderland directly. In fact, there’s been so many that want to be involved, they’ve unfortunately had to refuse some due to the amount of applications. They particularly look for “a commitment to music as well as a commitment to their business.” They’ve had local vendors, but also vendors all the way from Pennsylvania, New Jersey, and even Vermont.

    Wonderland is so much more than a music venue. “We’re a campground, we’re an event center, we are a wedding venue. We are a multi-faceted space with 500 acres to work with and lots of trees and great space to do whatever, and be yourself.” 

    Wonderland’s Facebook

    For more information on Wonderland, visit their website, or follow them on Facebook, Instagram, Twitter, or YouTube.

    https://www.youtube.com/watch?v=yRMYLhuG5Es&ab_channel=WonderlandForest