NYS Music 2023

Tag: westside gunn

  • Westside Gunn Drops Star-Studded LP ‘And Then You Pray For Me’

    Critically-acclaimed Buffalo native, Westside Gunn, continues to push the envelope on his “underground” status with the release of his latest LP, And Then You Pray For Me. Released this past Friday, the star-studded project features a host of hip hop heavy hitters along with a mesh of styles and sub-genres. All in all, showcasing the Griselda head honcho’s status within the game.

    Westside Gunn "And Then You Pray For Me" album cover
    ‘And Then Your Pray For Me” album cover

    The Making of “And Then You Pray For Me”

    Furthermore, the self proclaimed “FlyGod” took a unique approach to the creation of And Then You Pray For Me, recording most of the album overseas. Immersing himself in inspiring locals, he laid down tracks in Paris, Athens, London, and Denmark. Subsequently, as Westside Gunn cements his place in hiphop folklore, he has begun to experiment with different sounds. After years of maintaining an air of creativity and cultural fluidity with his keen fashion sense, expressive styles and interest in art, this has begun to manifest itself in his music — which has long fed the streets with a combination of boom bap and luxury drug raps. While the new experimental sounds have been well received, it has led to questions on whether Westside Gunn’s loyalty to the boom bap sound that gained him relevance has begun to waiver.

    After all, the 21-track project boasts contributions from legendary figures such as RZA, Rick Ross, Jeezy and DJ Drama. While contemporary stars the Iikes of Ty Dolla $ign, J.I.D., EST Gee and producer Tay Keith make appearances with the addition of British rapper, Giggs, for a bit of European flair. Meanwhile, And Then You Pray For Me maintains its gritty feel with appearances from Griselda cohorts and fellow underground stars. Particularly, Benny The Butcher, Conway The Machine, Stove God Cooks, Rome Street and longtime producers Conductor Williams and Derringer grace the project. Ultimately culminating in an electric blend of trap, boom bap with remnants of R&B & soul samples.

    Virgil Abloh Tribute

    I have Virgil Abloh doing my artwork and who left on earth can say that. I cannot disrespect his legacy, he’s immortal and I feel this is his way of blessing me; even though he’s not here in the physical. 

    – Westside Gunn

    In a heartfelt tribute to the late Virgil Abloh, a close friend of Westside Gunn, the renowned Off-White creative designed the artwork for And Then You Pray For Me.  Abloh, known for his innovative and boundary-pushing designs, also created the iconic cover for Westside Gunn’s 2020 album, Pray For Paris. This latest collaboration between Abloh and Westside Gunn is a testament to their enduring friendship and creative synergy. 

  • Neighborhood Heroes: Billie Essco, Buffalo Pioneer

    Billie Essco flourishes within the hip-hop and fashion scene on his own terms. Holding it down for Buffalo, NY – which he also describes as a “hyperbaric chamber.” Essco is a Buffalo kid through and through. The city of of Buffalo is known for its grimy-ness and is known to make men out of boys by placing individuals on the frontlines and running them through the gauntlet. Hence, some get chewed up, spit out and booed off stage – others accept the challenge and emerge war-ready. Billie Essco stands tall amidst the onslaught of adversity as a true Fashion Rebel in every sense of the word.

    Billy Essco
    Twitter/@BillyEssco

    Subsequently, Griselda Records x Fashion Rebels encompass everything that hip-hop has been missing. The way that they have ushered in their own style, adornment, musical influence and mastery resembles the way that A$AP Mob emerged to fill a void in the 2010s. Griselda Mob carries the torch in a valid manner through top-tier excellence and curation.

    Surging Buffalo Renaissance

    Beautifully, Billie Essco blossomed under the Griselda umbrella as a contemporary curator. His brand, Cafe spurned from the idea that local cafes felt outdated without contemporary taste. To coincide with Cafe, his brand Czen specializes in repurposed garments and consciously progressive graphic design. 

    Billy Essco's brand Cafe is here to stay.
    -Recently, Cafe announced a collaboration with New Era.–

    Nonetheless, the way he designed the brand represents meticulous construction. Drawing from his Fashion/Textile technology experience at Buffalo State – Billie came up with two four-letter brands. The brevity and impactful nature of these eight letters combined with the color schemes and exquisite patterns create the ultimate consumer’s dream.

    Multihyphenate Ghetto Couture

    Incredibly, the most beautiful part about Essco’s creations lies within their multifaceted roots. Everyone gets their start from somewhere – it just so happens that Billie arose from Buffalo’s trenches. Essco’s vision received the ultimate boost in 2020 when he styled Westside Gunn for the Off-White x Louis Vuitton Paris Fashion Show. Working with Virgil Abloh encouraged him to double down on his efforts. 

    A political-conscious contemporary brand, Cafe represents the times and adapts accordingly. Similarly, Cafe + Czen releases merchandise that deconstructs racist policies and politics. Auspiciously, with youthful aura and purity, the Cafe trucker hat gives off a Midwestern type vibe. Geographically, this makes perfect sense given Buffalo’s proximity to Cleveland. Foundationally, this brand performs well and resonates heavily with consumers because of its underlying message and the creative connections associated with its core brand elements.

    Undoubtedly, the world needs more people like Billie Essco – a critical thinker with historical prowess, tried-and-true methodology and contextually colorful design schemes. In like manner, the young designers continues to elevate with a collaboration with New Era symbolizing a major milestone. Essco’s journey can serve as inspiration for many Buffalo natives. A person who pursues spiritual and mental growth will never plateau in regards to their potential. No matter what age, color or creed – you have limitless abilities – just tap into your gift and never stop working toward your destiny.