Tag: hip hop

  • Robert Glasper and Terrace Martin Dazzle the Crowd at Blue Note Jazz Club

    Renowned jazz musicians Robert Glasper and Terrace Martin began their annual October residency at Blue Note Jazz Club at the beginning of this month. If the other shows have been anything like the one I attended on the night of Wednesday, October 20th- crowds have been in for an absolute treat.

    Robert Glasper at Blue Note Jazz Club, 10/20/21. Photo by Kunal Khunger

    Glasper and Martin have been two of the most prolific popular jazz musicians working today, having done a range of production work for a range of artists, like Kendrick Lamar, YG, Mac Miller, Anderson Paak, and many more. That doesn’t even include their solo albums or their super-group Dinner Party, which includes other legends Kamasi Washington and 9th Wonder. Their work has reached critical acclaim within the jazz community, leading them to have a wide-reaching influence.

    Robert Glasper Terrace Martin
    Terrace Martin at Blue Note Jazz Club, 10/20/21. Photo by Kunal Khunger

    The chemistry was apparent between the two. Glasper and Martin cracked jokes for much of the night, talking about their upbringing and how they both have been friends since they were teenagers. One particular funny story was how Martin inadvertently got himself replaced on the piano parts of Kendrick Lamar’s To Pimp a Butterfly by Glasper. The vibe of the show was very easygoing. I felt like I was eavesdropping on a bunch of friends just jamming out.

    Robert Glasper Terrace Martin
    Robert Glasper at Blue Note Jazz Club, 10/20/21. Photo by Kunal Khunger

    Glasper and Martin performed a tribute to Herbie Hancock and some material off of their Dinner Party project, but then were shortly joined by a special appearance from Denzel Curry, a prolific rapper from Miami. Denzel joined everyone else in cracking some jokes and performed some songs off of his Unlocked collab project with Kenny Beats. Curry’s music is usually fairly high energy, so it was really interesting to see him perform in a more relaxed environment. He even commented how unusual it was for him to be performing while sitting down.

    Robert Glasper Terrace Martin
    Denzel Curry at Blue Note Jazz Club, 10/20/21. Photo by Kunal Khunger

    Right when the crowd settled down, Denzel Curry introduced another special guest: Brooklyn’s very own Joey Bada$$. The crowd immediately went into a frenzy, while Joey performed a few songs and joined in on all the jokes the whole group was having. One particular highlight was when both Joey and Denzel free-styled off of a lone baseline for fifteen minutes, back and forth.

    Robert Glasper Terrace Martin
    Joey Bada$$ and Denzel Curry at Blue Note Jazz Club, 10/20/21. Photo by Kunal Khunger

    The show was great and if anyone has a chance to go check out a show, please do so. Robert Glasper’s residency continues all October, with more dates listed here. Be sure to take a look at the full photo gallery down below.

    https://www.youtube.com/watch?v=XxYvt-IBcNE


  • Talib Kweli Returns to Brooklyn Bowl

    Brooklyn native and rap legend, Talib Kweli performed at Brooklyn Bowl on October 15th for the second consecutive night. Backed by a live band, Kweli performed a number of songs off his newest album Gotham, which was made in collaboration with Diamond D. He also performed classics like Raw Shit, Get By, and payed tribute to the late, great MF DOOM and Biz Markie.

    talib kweli brooklyn bowl

    The night was opened by the incredibly talented Dudley Music, who alternated between keys, guitar, saxophone, drum machine, and flute while rapping and singing through his set. Proceeding was a DJ set by Niara Sterling, including hits, remixes, and deep cuts alike, that kept the vibe in the room until it was time for Kweli. DJ Spinelect fired the crowd up with Simon Says to finally bring out Talib Kweli to the Brooklyn Bowl stage.

    talib kweli brooklyn bowl

    The live band cannot get enough credit for this amazing show. With Brady Watts on bass, Camau Bernstine on drums, Chris Rob on keys, and Matthias Loescher on guitar, their incredible passion was apparent well beyond just their playing ability. Every artist got their time to shine with consecutive solos, with Watts and Rob even getting a chance to flex their freestyling abilities.

    talib kweli brooklyn bowl
    talib kweli brooklyn bowl
    talib kweli brooklyn bowl
    talib kweli brooklyn bowl
  • Freddie Gibbs Returns to Live Performances at Schimanski

    In an exciting prelude to his performance on the first day of the Governors Ball, Freddie Gibbs made an appearance at Schimanski nightclub on Thursday, September 23rd for the “Gov Ball After Dark” series.

    Freddie Gibbs

    A veteran of the rap game, Gibbs has established himself as a strong force within hip-hop’s landscape, while enjoying a cult following since his days as a member of Young Jeezy’s camp. Always considered a strong lyricist with great street tales, Gibbs’ star trajectory began to shift after his first collaborative album, Piñata, alongside legendary hip hop producer Madlib.

    After a string of quality projects (including another album with Madlib) and two projects with producer, The Alchemist, he broke into the mainstream consciousness with a Grammy nomination for Best Rap Album in 2020 with, Alfredo. From there, it’s only been an upward trend in popularity.

    Freddie Gibbs

    Like many artists post-pandemic, Gibbs had taken a long hiatus from touring. Based on his performance, it looked like any rust was quickly shaken off. In front of an adoring crowd, he ran through his most popular records from recent projects in quick succession as he was all smiles during the entire performance, seemingly basking in the glory of being afforded a chance to once again entertain the fans.

    While his performance was fairly brief, Freddie displayed his obvious mastery of live performance, as he’s a veteran of the hip-hop game. While Freddie does not have any upcoming tours or projects announced, whatever he does next will be eagerly anticipated by both his fanbase and the hip-hop community at large.

    Check out the full photo gallery from the show below.

  • Bread, Ribs, Hundred Dollar Bills: Remembering Prodigy

    In an industry filled with chicanery, few have been as authentic as the late Prodigy. Born, Albert Johnson, the diminutive emcee experienced enough for several lifetimes, always staying true to himself, or in his own words, “keeping it thoro.”

    As a rapper, Prodigy was known for his opening bars that would set the tone. Encapsulating an entire record with his first couple of lines. In that sense, his upbringing served a similar purpose, setting the tone for what became an oft-dangerous career and an even more lawless life. 

    Hailing from Hempstead, New York in Long Island, Prodigy’s musical feel had been cultivated from an early age. His grandfather, Budd Johnson, was a saxophonist who worked extensively with the likes of; Dizzy Gillepsie, Quincy Jones and Duke Ellington. His grand-uncle, Keg Johnson, was a trombonist who played with Louis Armstrong and Cab Calloway.

    The musical lineage carried on with his parents as his mother, Frances Johnson, was an original member of pioneering 1960’s girl group, The Crystals. And his father, Budd Johnson Jr., was a member of a doo-wop music group called, The Chanters. 

    Additionally, Prodigy’s paternal grandmother, Bernice Johnson, operated a successful dance school in her Jamaica, Queens backyard, where he spent a bulk of his childhood. A young Prodigy was honed in musical arts at an early age and was hardened by a diagnosis of sickle cell anemia, a chronic blood disease found primarily in people of African descent, which often resulted in long hospital stints. 

    In a Vibe Magazine interview preceding the release of his solo debut, H.N.I.C., prodigy shared a glimpse of his battle with the fatal disease:

    The sickle-cell got me where doctors said I couldn’t play sports, I couldn’t overexert myself…I been going to the hospital since I was born, about 10 times a year, for about a week or two each time. I don’t know, man, some psychological sh*t goes down. I be all doped up for weeks. Morphine, Demerol—a whole bunch of drugs.

    Despite a cultured upbringing, Prodigy’s condition and his nuclear family’s real life struggles kept him conscious of the harsh realities of the outside world. 

    My pops did a lot of stupid sh*t, man,” Prodigy revealed. “One time the n***a took me to rob a jewelry store. I was like, 5. He didn’t give a f**k, though. He was like, ‘This is my son. He can see everything I do.’ I love him for that. Even though it might not be right, so what? That was my pops!

    Even though his roots were in Hempstead and Lefrak City, Queensbridge became part of Prodigy’s identity. That’s where most of his friends were from (including Havoc, the other half of Mobb Deep) and where he spent much of his time. 

    Prodigy (left) Havoc (right)

    As he became invested in the street life, the determination to make it as a rapper grew tenfold. A 16-year-old Prodigy tasted minor success with an uncredited guest-verse on the Hi-Five record “Too Young,” which was featured on the Boyz’ N The Hood soundtrack. 

    From there, the Mobb Deep story reads like a feature presentation. From waiting outside of the Def Jam records offices in hopes that someone would listen to their demo — where Havoc not only brought a gun but managed to shoot someone — to world tours, platinum selling albums (and flops), Prodigy remained “thoro” in every sense of the made-up word. 

    In many ways, his life in the streets shaped the way he acted, talked and what he rapped about. 

    Everybody sold drugs. It made me stop caring about school and start caring about how I looked. I started acting up even more after school to prove to my friends in the hood that I was still cool. I was a crazy little kid. I blame sickle- cell and my father.

    When he was embroiled in a rap beef with Jay – Z, he didn’t spend much-time trading diss records, instead he and his crew ran up on Jay – Z, according to his autobiography, My Infamous Life:

    I walked over to my people. ‘Where’s Jay-Z?’ I asked, surveying the shadows of Justin’s. ‘I don’t see him.’ So we lined the front door of Justin’s on both sides. We weren’t going to let Jay-Z leave without dealing with us first. ‘P, we’re gonna beat the lips off Jay’s face [as] soon as we see him,’ Godfather, Nitty, and Nitty’s cousin Kiko all assured me. Kiko had a gun and he wanted to shoot Jay.

    ‘No! It’s not that serious,’ I said. ‘We’re just gonna beat him up. Don’t pull that gun out.’ Through the crowd, I saw Jay and Jermaine walking with three bodyguards towards us. Jermaine Dupri was aware of my beef with him and was visibly shook, started speed walking with his bodyguard when he saw me. He quickly hightailed it out the door. Jay-Z spotted us lined up against the door waiting for him. Then from about two yards away, he extended his hand to shake mine.

    ‘It ain’t no beef,’ Jay said. ‘It’s just music, man. No drama.’

    Prodigy is cut from the cloth of “if you said it then you lived it.” That’s why he admittedly was not embarrassed when Jay put up a picture of a 12-year-old Prodigy dressed in a Michael Jackson getup on the titantron, during his Summer Jam set in 2001, in an attempt to humiliate him.

    In his mind, Michael Jackson was the biggest act in the world at the time and everyone was a fan of him, there was no shame in that (he also rumors that Ashanti, who was a student at his grandmother’s dance studio where the picture hung, is the one who delivered the image to his adversaries). In an ironic twist, Jay – Z was applauded for being able to get Michael Jackson to make an appearance at the very same edition SummerJam! Further proving Prodigy’s point, but the industry doesn’t view the world like he does. 

    The best way to summarize Prodigy’s makeup as a man, is to look at the reason behind his three-year prison sentence. After getting pulled over for an illegal U-turn, police searched his SUV, found a gun and took him in for investigation. Except, these cops didn’t care about the gun. They were the “hip hop police” and were more interested in his relationship with 50 Cent, to whom Prodigy and Havoc were signed to at the time. They tried making a deal with him that would keep him from serving any time, but Prodigy provided no information. They became desperate and one of the officers asked, “Between us, maybe you can drop a gun in a 50’s car and help us get him.” 

    In October, 2007, he was convicted for possession of an illegal firearm, halting his career and all business dealings he had in the works.

    Of course not all bad things are for naught. It was during this time that Prodigy penned his autobiography and gained considerable knowledge of self and began to transform himself into more of a spiritual being, believing in the presence of abstract entities. How else could he have made it this far? 

    The H.N.I.C. didn’t live much longer as he passed away on June, 20 2017, due to complications of his sickle cell anemia. Fans of his can find comfort in knowing that Prodigy was one of if not the realest rapper and that he wasn’t all industry like his more commercially successful counterparts.

    When hip hop went full glitz and glamour during the “shiny suit era,” of the late 1990’s and early 2000’s, Prodigy doubled down and recorded his solo debut. He put out even more gutter street music, filled with violence and more vivid tales of guns, drugs and murders, because that’s what was really happening. His appeal to a major-label subsequently plateaued and Prodigy spent much of his later years releasing music through independent labels. 

    Ultimately, he would be proud to know that his life was captured in the opening line from one of his most memorable records. Because he really did “break bread, ribs and hundred dollar bills.”

    Tupac, Ja Rule—a whole bunch of people talk about pain. “And Tupac, he even said some sh*t about my sickle-cell [on his song ‘Hit ‘Em Up’], so that inspired me to make a real song to show n***as what pain is.

  • Skyzoo releases latest project ‘All The Brilliant Things’

    The latest effort from Brooklyn rapper Skyzoo is now available for consumption. Released under Mello Music Group (which has released albums with the likes of: Ghostface Killah, Joel Ortiz, Pete Rock & Apollo Brown), the 14-track, 56-minute album is a reflection of the socio-economic impacts of modern-day gentrification within inner-city neighborhoods. 

    Skyzoo, born Gregory Skyler Taylor, brings a full-circle perspective to the listener. Growing up during one of the peaks for crime in New York City, he can reference the good and bad between the two eras. From the lawlessness and the heightened sense of self that the 1990’s brought, the changing of the guard in the mid-aughts where being “gangster” gave way to “backpack rap” and being openly nerdy, to present-day, where the culmination of the previous epochs have helped shape our current social-political climate. 

    My music has always been a combination of a few things: storytelling, motive, and reflection. I tell stories that speak on the motives of those I grew up with and why they’re such, and then reflect on how those things impacted us all, both my inner circle and subconsciously, the listener.

    A long-serving and accomplished artist, Skyzoo has been releasing music since the early 2000s. Gaining notoriety for his solo work as well as collaborations with the likes of: 9th Wonder, Wale, Ghostface Killah, Pharoahe Monche, Black Thought, Dr. Dre, Spike Lee, amongst others. He gained further recognition after being featured on the soundtracks for basketball videos games NBA 2K11 and NBA 2K12.

    Skyzoo
    Dr, Dre (Left) Skyzoo (Right)

    All The Brilliant Things is the veteran emcee’s first project since his 2020 EP Milestones and his first album since 2019’s Retropolitan, but has been in the works for over three years.  

     The idea was to truly try and tackle the realities of gentrification, and this new era of cultural appropriation, commonly known as ‘culture vulturing.’ The way they intertwine with one another, parallel at times, and how us as the residents of our long standing homes and creatures of these cultures have been stripped of it, or at times let it happen, and even in some cases sadly helped it happen, all for what we assumed was our best interest. The irony of it all is, despite how it all makes us feel in hindsight, one would have to admit that the orchestration of it was truly brilliant. Brutal, and heinous, but somehow pretty brilliant. Hence the title of the album.

    You can now purchase, add and favorite Skyzoo’s All The Brilliant Things at your preferred DSP.

  • Celebrating the Life of Tupac Shakur: What to Know about the Rap Legend

    Today marks what would have been Tupac Shakur’s 50th birthday. 25 years after his tragic death, Shakur is still relevant within pop culture as his influence has paved the waved for the generations that followed. Born, Lesane Parish Crooks, in the East Harlem Section of Manhattan, Tupac is widely recognized as one of the most influential rap artists of all time and was even named on Rolling Stone Magazine’s list of 100 Greatest Artists.

    Every rapper who grew up in the Nineties owes something to Tupac. People either try to emulate him in some way, or they go in a different direction because they didn’t like what he did. But whatever you think of him, he definitely developed his own style: He didn’t sound like anyone who came before him.

    — 50 Cent

    Despite hailing from New York, Shakur’s ambitions were never rooted to the City, attending performing arts school in Baltimore, alongside Jada Pinkett, later moving out West in pursuit of his dreams as a rapper. Shakur would link up with hip hop group Digital Underground in 1991, going from dancer to roadie to band member. Much of his early solo work was produced by Shock G, Digital underground’s frontman.

    Here we can see a young Tupac Shakur performing live on the Arsenio Hall Show alongside Shock G during the height of the group’s popularity, serving on backup dancer duty.

    Shakur was placed in the center of the East Coast-West Coast hip hop rivalry in the mid-1990’s. On November 30, 1994, after arriving at the world-renowned Quad Studios for a recording session, Tupac was ambushed by a group of stick up kids looking to relieve the rapper of his jewelry. Shakur shot himself in the groin while reaching for a gun to protect himself. The Notorious B.I.G. and Puff Daddy were at Quad Studios at the time of the attack. Tupac subsequently blamed them for setting him up, and thus began the rivalry that would eventually prove fatal to both sides.

    Shakur’s parents had been active Black Panther Party members in New York in the late 1960s and early 1970s. A month before Tupac’s birth, his mother Afeni was tried in New York City as part of the Panther 21 criminal trial.

    Watch How Tupac Influenced the popular book, The Hate You Give

    Tupac’s first stage name was MC New York, in 1989. Shakur’s discography includes eleven albums, seven of which were posthumously released. Greatest Hits, a collection of Tupac’s most popular songs is currently the best selling rap-compilation album of all time

    Watch Tupac And Biggie Preform in Brooklyn

    Tupac is one of the best-selling music artists of all time, selling over 75 million records worldwide. In 2002, he was inducted into the Hip-Hop Hall of Fame. In 2017, he was inducted into the Rock and Roll Hall of Fame the first year he was eligible.

    Watch Tupac Roam the Streets of NYC

    During Shakur’s film career, he starred in the movie Juice, which was written and shot in NYC.

    25 years after his death, Tupac and his music is still a significant impact in our society. Tupac’s birthday is celebrated by hip hop and music lovers worldwide.

    On September 7, 1996, Tupac Shakur was fatally shot after leaving a boxing match at the MGM Grand in Las Vegas. At approximately 11:15 pm, a white Cadillac pulled up next to the BMW sedan that was escorting Tupac and fired several shots. Shakur was hit four times and the driver — Death Row head honcho, Suge Knight — had a bullet lodged in his head. Shakur remained on life support for six days after his shooting. Eventually passing on September 13, 1996.

    Whats your favorite Tupac Song? Let us know in the comments below.

    Fans can celebrate Tupac’s career by listening to his music here on Spotify.

  • Neighborhood Heroes: Stack Bundles

    The trappings of inner-city life are evident in many of those who have had to experience it. To the end that growing up in or near a housing project can lead to many tumultuous situations. The terrain of public housing is a breeding ground for congregation. Factor in the extreme poverty, and public housing projects have become hubs for all kinds of illegal drug and gang activities. 

    Stack Bundles and Max B
    Stack Bundles (left) and Max B (right)

    It doesn’t take much to falter in those conditions and for some, making it out without succumbing to the influences of the streets can feel like walking in quicksand. With that in mind, when someone has a chance to escape the repetitive cycle of implodement, there are contrasting feelings and behaviors from peers. Some live vicariously through the impending defect-ee, while it breeds contempt within others. 

    Such was the case for up-and-coming rap star, Stack Bundles. Hailing from Redfern Houses in Far Rockaway, Queens, one of the most dangerous housing projects in New York, where death had become the norm, according to the New York Times.

    Mourning the murdered has become a familiar routine at the Redfern Houses in Far Rockaway, Queens. First there are the makeshift memorials, with flowers and candles and a smattering of personal items. Then, the dead often get more permanent epitaphs scrawled on the walls of the apartment house they called home.

    Who Was Stack Bundles?

    Stack Bundles
    Jim Jones (left) and Stack Bundled (right)

    Born Rayquon Elliott, the slain rapper had made a name for himself with his “compelling raps, magnetic personality, and unique fashion sense.” Which gave him the attention of Dipset general, Jim Jones. Along came ByrdGang (Jones’ crew) affiliation and a prominent feature on Jim Jones’ “Weatherman,” with Lil Wayne. 

    The record’s success meant Stack Bundles had enough gravitas to go on tour with Lil Wayne, where he began to cultivate relationships with Wayne and other important figures in the music industry. Moreover, he already had strong ties with Jones, Wayne, DJ Clue, Lupe Fiasco and Funk Flex, amongst others. It seemed as though a record deal and a major-label debut was inevitable. 

    Unfortunately, not every rags-to-riches tale comes to fruition and on June 11, 2007, a 24-year-old Stack Bundles was fatally shot as he was heading into his apartment building in the morning’s wee hours. In detail, Stack spent the night out with friends at a Manhattan nightclub, he was approached by an unknown number of assailants and shot in his head and neck as he entered his building, according to relatives and acquaintances.   

    Per routine, Stack’s friends and family celebrated his life with a small memorial outside of his building, with candles, copies of his CD’s and a White Castle bag from the fatal night he killed.

    All in all, Stack Bundles is a Far Rockaway legend. However, his legend serves as a harrowing reminder that no matter how close one is to making it out, the drawbacks of the inner-city wait for no one. 

  • “Exodus,” Posthumous Album from DMX, Released

    The anticipated posthumous album — Exodus — from recently deceased rap legend, DMX, has arrived. Executive produced by longtime collaborator and friend — Swizz Beats — the 13-track project features a myriad of prominent entertainers past and present.

    DMX Exodus

    The likes of Jay – Z, Alicia Keys, Nas, Snoop Dogg, Lil Wayne, Usher, the Lox and Swizz Beats himself all grace the album, giving it a nostalgic feel as DMX’s former contemporaries share the stage with him one last time. And while the rumored Pop Smoke record didn’t make the final cut, there is still fresh energy from the likes of Memphis-bred, Moneybagg Yo and Griselda trio, Conway the Machine, Westside Gunn and Benny the Butcher. 

    While DMX confirmed an upcoming album several months before his death, the record’s prominence grew after the rapper’s untimely passing at age 50, after suffering from a heart attack on April 2. With his death not being confirmed until a week later, it gave fans a chance to appreciate DMX’s unique contributions to the genre of hip hop. From his raw and grizzly delivery, to his brutally honest dissertations on his battles with addiction and his troubled upbringing. 

    Alas, his fans can rejoice in the fact that DMX gave his all on his final effort.

    It’s not an album that was pieced together after he passed, revealed Swizz Beats. We had plans to do a two-month cleansing and workout [program] before we came with the album. He was going to rebrand himself with new photos of him looking the best that he could look … But unfortunately we didn’t get to that part.

    Exodus may also serve as closure for supporters of the oft-embattled rap legend. DMX lived a troubled life, and after superstardom, he began to make headlines for his legal troubles and his addictions as often as he did for his music. 

    I can at least listen to a song now without breaking down. I’m making it look strong, but I’m crushed, I’m destroyed, I’m hurt. But I had to pull this through for him and his family and for his legacy, shared Swizz Beats.  

    With a near decade-long hiatus in between albums, ‘X took time to get clean and refocused and after his Verzuz battle with Snoop Dogg, he was humbled and excited to know that he still held a place in the  fans heart. On Exodus, we hear — for maybe the last time — what a focused and motivated DMX sounds like.

    https://youtu.be/RG4TRTbENnE

  • Happy Birthday, Busta Rhymes!

    Trevor George Smith Jr., better known by his stage name, Busta Rhymes, celebrates his 49th birthday today.

    Born in Brooklyn in 1972, Busta Rhymes later moved with his family to Uniondale, Long Island where he and fellow MCs’ Charlie Brown, Dinco D, and others formed the hip hop group Leaders of The New School who released their first album,  A Future Without a Past, in 1991.

    busta rhymes

    It wasn’t until 1995 when Busta’s solo career kicked off. With the release of his debut album, The Coming in 1996 which was highly praised by the hip hop community at the time. Lead singles such as “Woo Hah!! Got You all in Check” ( which was later remixed featuring Ol’ Dirty Bastard) brought Busta Rhymes into the public eye, securing a #8 spot on the Billboard Hot 100.

    Busta’s work carried into the 21st century, collaborating with famed hip hop producer Dr. Dre on his fifth studio album Genesis released in 2001. Instead of making a quiet exit from the scene like other MCs from the golden era of hip hop, Busta stayed relevant by continuing to work and collaborate with trending artists of the 2000s.

    Continuing to keep the music interesting in 2020, Busta Rhymes delivered his 9th studio album Extinction Level Event 2: The Wrath of God which featured the single “Look Over Your Shoulders’ ft. Kendrick Lamar. For hip hop enthusiasts, “Look Over Your Shoulders” might be the perfect balance of old-school meeting new-school, and it never sounded so good.

    2021 marks the 25th anniversary of Busta Rhymes’s debut full-length album, The Coming, which recently received a deluxe reissue.

  • Brooklyn Rapper Jellz Looks to Put a Scare in the Rap Game With “Ghost”

    The drill music scene has a certain connotation attached to it. The kind the public is accustomed to is violence laden, with expectations of braggadocious laced money talk. It’s been that way from the beginning and while we have seen success stories, there have been far more casualties of the antagonizing and deadly sub-genre. 

    Enter Jellz, the Brooklyn-bred emcee who embarked on his musical journey just over a year ago. 

    I don’t think drill has to be just violence. There’s a different part of the streets that isn’t tied to violence and that’s fast money. That’s more my speed. I think that it may deter some people, but not everyone. As an artist, I’m just trying to get the fans that like my style and aren’t looking for me to be someone else. Plus, I wouldn’t even consider myself a drill artist, I have so many vibes that I’m waiting to show, drill is just the outlet.

    Shot while on vacation in Los Santos, Colombia, the music video for “Ghost (Freestyle)” sees the up-and-coming rapper bring much more flair than the drill scene is accustomed to. Drill rap music videos are often shot on location, in the neighborhoods where the artists have familiarized themselves with. Of course, many of those records are diss tracks or namedrop gangs who operate out of those areas. With no such ties, the Bedstuy-bred Jellz sees this as an opportunity to showcase his own vision as an artist. 

    I think that like everything else, anything that’s over done [or] repetitive gets boring. So, I wanted to switch up the scenery. How many up-and-coming artists are traveling on vacations to rollout a single  and make videos there? Not too many. In order to separate yourself, you have to be a little different.

    The “Bulls**t” rapper presents himself with a Jefe-like persona, as he spends the music video surrounded by local women in bathing suits and ski masks, insinuating promiscuity and danger. Jellz then proceeds to list the avenues in which he makes money, possibly making history as the first drill record where the artist admits to having worked a job. 

    jellz

    Stuff like 20 in a box, did a like 30 on the stocks, don’t forget I had a job, if I make a M off rap I’m movin’ wock.

    He accentuates his fast-money style of drill rap several times during the 1:48 video, rapping,

    I really get to the money but hang with some demons, lurking, scheming, searching, fiending, they’ll do you for no reason.

    And 

    We ain’t gotta hug a block, we ain’t gotta touch a rock.

    jellz

    If Jellz’s style of rap doesn’t put him at an advantage, his quality of work and transparency might just do the trick. 

    For the videos I shot in Colombia, I actually just went on a trip and decided to record a video there honestly. I just needed a vacation at that point, and I wanted to mix business and fun, so I did 2 videos out there. I don’t think it puts me at a crazy advantage, but visuals are important , so I do want to give the best quality that I can.

    As much as violence and warfare sell, so too do tales of frivolous expenditures, when mixed with Jellz’s showmanship and earnestness, it may result in a very promising future.