{"id":688,"date":"2019-10-14T15:30:54","date_gmt":"2019-10-14T15:30:54","guid":{"rendered":"https:\/\/dev.nysmusic.com\/2019\/2019\/10\/14\/halleloo-launches-couch-concert-video-series\/"},"modified":"2019-10-14T15:30:54","modified_gmt":"2019-10-14T15:30:54","slug":"halleloo-launches-couch-concert-video-series","status":"publish","type":"post","link":"https:\/\/dev.nysmusic.com\/2019\/2019\/10\/14\/halleloo-launches-couch-concert-video-series\/","title":{"rendered":"Halleloo launches Couch Concert video series"},"content":{"rendered":"\n

Halleloo, <\/a>a Brooklyn<\/a>-based creative agency and production company has launched a monthly video series featuring artists performing acoustic versions of their songs on the studio couch. With just one take, Halleloo’s series supports their mission of providing unique, creative video content for artists and businesses and empowering them to do what they love.<\/p>\n\n\n\n

Founder Nathan Chang says of the series, “I started this project as a way to highlight musicians in a stripped down, acoustic setting. I love seeing videos of artists I love just noodling around in their living rooms, being amazing musicians, so this is a way to take that setting into a professional video environment, but still in a living room on a couch. No frills. Just great video, great lighting, great music – that was the goal.<\/p>\n\n\n\n

“I think it’s simply because the folks we bring in are, at their essence, just amazing musicians – and sometimes I think that can get lost in a studio edit. But here, it’s highlighted.”<\/p>\n\n\n\n

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