“Fake You,” indie pop artist Yoke Lore‘s recent single, off his upcoming album Absolutes, finds him exploring the grey areas between black and white ideas while building upon the lush, sonic palette of his past works. Adrian Galvin, formerly of Walk the Moon and Yellerkin, embarks on a solo musical endeavor that combines echoing waves of banjo, vocals, and percussion to create unforgettable pop songs with tactile sincerity and conviction.
Galvin will release Absolutes in the summer of 2018 after a cross-country spring tour with FRENSHIP. Discussing the upcoming album, Galvin explains, “These songs all gravitate around the struggle between two sides of something. The opening track, “Fake You,” is about the difficulty of realizing your perception of someone doesn’t necessarily match who they really are. “Cut And Run” follows, conveying the instinct to flee versus the instinct to find a home, and “Concrete” illustrates Galvin’s struggle between living in the city and being in the country. “So, they are all the conflicts of absolutes,” he states. “There must be a balance, some movement and some pull. A life of absolutes is no life at all.”
Galvin first hit the ground running in 2016 with Yoke Lore’s debut EP, Far Shore, released on B3Sci Records. In 2017, the title track of his 2017 EP Goodpain hit #1 on Hype Machine, and quickly after his songs caught fire on Spotify, racking up over 10 million plays throughout the year. The new music finds multi-instrumentalist, dancer, and visual artist Adrian Galvin polishing his heartfelt anthems and ruminating on finding balance amid respective oppositions by breaking through the notion that truth necessitates purity.
Yoke Lore performs at the Neon Gold Showcase at SXSW on March 14
