Ben & Jerry’s is launching a partnership with Phish. It’s a third flavor to celebrate the 21st anniversary of The WaterWheel Foundation. The flavor is called, “It’s Ice… Cream” and is a twist on the classic Phish flavor, “Phish Food.”
The “It’s Ice… Cream” flavor features a caramel malt ice cream with almond toffee pieces, fudge fish and a caramel swirl and was actually one of the original flavor concepts in the running back in 1997 when creating the flavor, “Phish Food.” A portion of all proceeds will benefit The WaterWheel Foundation which was created by Phish in 1997. The foundation was created to oversee the band’s various charitable activities.
These charitable activities include Phish Food’s support of a clean Lake Champlain and its surrounding basin, relief funds created post-natural disaster eras for both the state of Vermont and the island of Tortola, and a cancer research fund as well as supporting a large sphere of needs including social services, primarily those benefiting women and children; environmental, with a focus on clean water and land conservation with public access; as well as food banks, urban gardening and arts education.Since its creation WaterWheel has managed to donated over $4,000,000 to organization across the country.
The flavor, “It’s Ice…Cream” was named after the 1991 Phish song “It’s Ice.” The artwork on the container of the ice cream was created by renowned Phish poster artist, Jim Pollock. But the artwork on the Ben & Jerry’s pint isn’t the only art available. Ben & Jerry’s will be offering a merchandise gift pack available in limited quantities through store.benjerry.com, which includes a special poster design by Pollock. All proceeds of merchandise sales will directly benefit The WaterWheel Foundation.
For more information visit Ben & Jerry’s website.
