{"id":668,"date":"2017-09-25T00:00:00","date_gmt":"2017-09-25T00:00:00","guid":{"rendered":"https:\/\/dev.nysmusic.com\/2017\/2017\/09\/25\/kyle-albano-goes-unconventional-to-get-his-name-out-to-the-world\/"},"modified":"2017-09-25T00:00:00","modified_gmt":"2017-09-25T00:00:00","slug":"kyle-albano-goes-unconventional-to-get-his-name-out-to-the-world","status":"publish","type":"post","link":"https:\/\/dev.nysmusic.com\/2017\/2017\/09\/25\/kyle-albano-goes-unconventional-to-get-his-name-out-to-the-world\/","title":{"rendered":"Kyle Albano goes Unconventional to get his Name out to the World"},"content":{"rendered":"

\u201cThere\u2019s a tremendous difference in what social media has done for me in {the past} couple of years,\u201d said Kyle Albano, who has taken a different approach to promoting his music since dropping his second album Kings with Queens<\/em> in June.<\/p>\n

Albano is a student of the internet as much as he is a graduate of The College of Saint Rose<\/a>\u2019s prestigious music program, where he earned both his bachelor\u2019s and master\u2019s degrees. By day, he\u2019s a music teacher at Albany High School, teaching sound production and music composition. At night, he\u2019s working on his own music from his one-bedroom apartment in Guilderland.<\/p>\n

\"\"<\/p>\n

Kings with Queens<\/em>\u00a0dropped in June. To promote it, Albano hit the keyboard. His computer keyboard. Like most musicians, he\u2019s a one-man show composing music with one hand and shooting out emails to people throughout the music industry with the other. However, the level of his multitasking is not that simple. He is consciously taking steps promoting a brand \u2014 #kylealbano \u2014 and doing so through multiple channels outside the norm.<\/p>\n

\u201cI don\u2019t really gig out too much anymore, because it wasn\u2019t doing me well,\u201d said Albano. For his 2012 release Poor Love<\/em>, Albano released a video on YouTube and hit the stage several times a week. Despite his efforts, he said he wasn\u2019t getting the results. The video received 800 hits. When sometimes looking at playing a local venue on a Wednesday evening, promising the potential for small turnouts, he said, \u201cIt wasn\u2019t worth my time.\u201d<\/p>\n

Time is a concept Albano is conscious of, but not beholden to, while he works on his music. He gets to work whenever the inspiration hits him. For one track on Kings with Queens<\/em>, Albano was struck with an epiphany and went to work at the personal studio he converted from his apartment\u2019s dining room. The sound from his Yamaha HS-7 speakers reverberated throughout the apartment complex. \u201cSometimes I turned them up too high and they rumble,\u201d he said. It was 10 p.m.<\/p>\n

\u201cSo, I got a nasty [complaint],\u201d said Albano. He answered a knock on the door to find his neighbor, in his pajamas, with a copy of the lease in his hand, reminding the musician he was breaking the rules. \u201cAnd, then, I kept doing it,\u201d he said. \u201cNow that the album is done, we\u2019re in a better part. But, yes. I\u2019ve gotten some complaints.\u201d<\/p>\n

Outside from his neighbors, the pop-punk sounds of Kings with Queens<\/em>\u00a0has been well received. He\u2019s not getting on stage just yet. (Though, he said, there are plans for a show in October.) Nonetheless, Albano\u2019s pop-punk sound is played across local radio on WEQX and WEXT.<\/p>\n

\u201cSomeone once told me that every song [on Kings with Queens<\/em>] is different, but inclusive,\u201d said Albano, who is receptive to people interpreting his music for themselves. \u201cWhenever I write a song, it\u2019s however I feel. Any artist is going to write like that. What they\u2019re feeling that day. Hopefully, I try to shed light within the songs. You do your dark times and high times. But, if someone just listens to the song and interprets it in their way, and it helps them\u2026 When I listen to a song, I [may] not know what they\u2019re talking about, but I know what that song means to me. Sometimes, it gets me through certain days. \u2026 I want somebody to listen. And, if someone listens to that, and it helps them in any fashion, I did my job.\u201d<\/p>\n

In the five years between albums, Albano said he plotted out a plan to increase exposure. The end result is a layered strategy that includes hooking up with Made in Truth Clothing. As he models the Albany-based company\u2019s clothing line he shares its brand on social media. On Albano\u2019s home computer, he has a word document with several of his most effective hashtags for Facebook, Twitter and Instagram. In August, just two months after dropping Kings with Queens<\/em>, Albano doubled the amount of hits on his promotional video, compared to that from \u201cPoor Love.\u201d He\u2019s also started making connections with people from larger record companies.<\/p>\n

\u201cThere\u2019s a tremendous difference in what social media has done for me in [the past] couple of years,\u201d said Albano.<\/p>\n

The students Albano teaches even catch him on the internet and ask him how they can follow in his footsteps. He tells them to keep on working. Build a fanbase. Read. Watch interviews of artists on YouTube and see how they did it. Just learn as much as you can, and apply it. But how it all will end, the teacher has no answers.<\/p>\n

\u201cRight now, this social media thing has kept me up above and on the flow,\u201d he said. \u201cI think I\u2019m just doing it the right way this time.\u201d<\/p>\n

This article was originally published by The Spot 518<\/a> and is the property of Spotlight Newspapers in Albany, N.Y., and appears as a special to NYS Music. TheSpot518 and NYS Music work in partnership to provide readers with in-depth coverage on the local music scene in the Capital District and New York state, respectively. For more, visit TheSpot518.com.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

\u201cThere\u2019s a tremendous difference in what social media has done for me in {the past} couple of years,\u201d said Kyle Albano, who has taken a different approach to promoting his music since dropping his second album Kings with Queens in June. Albano is a student of the internet as much as he is a graduate […]<\/p>\n","protected":false},"author":282,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_breakdance_hide_in_design_set":false,"_breakdance_tags":"","footnotes":""},"categories":[38,235,37,15,2,3,234,20],"tags":[2830,509],"class_list":["post-668","post","type-post","status-publish","format-standard","hentry","category-albany","category-artist-profile","category-capital-region","category-features","category-genres","category-metal-hard-rock-punk","category-profiles","category-regions","tag-kyle-albano","tag-the-spot-518"],"acf":[],"yoast_head":"\nKyle Albano goes Unconventional to get his Name out to the World - NYS Music 20\u200b17<\/title>\n<meta name=\"description\" content=\"\u201cThere\u2019s a tremendous difference in what social media has done for me in {the past} couple of years,\u201d said Kyle Albano,\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dev.nysmusic.com\/2017\/2017\/09\/25\/kyle-albano-goes-unconventional-to-get-his-name-out-to-the-world\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kyle Albano goes Unconventional to get his Name out to the World - 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